SEO analysis for businesses and agencies

Concrete SEO actions for your website.And proof they're working.

Enter your URL. In 10 seconds you'll see what Google and AI search trip over on your site, and what to fix first.

  • Results in 10 seconds
  • No account needed
  • From €5 per domain/month excl. VAT · businesses only

Our Terms of Service apply to the check. Which data we process is described in our Privacy Policy.

Works withWordPressDrupalShopifyWooCommerceTYPO3ShopwareWebflow

  • Cancel monthly
  • DPA included
  • Crawler respects robots.txt
  • Built in Dortmund, Germany

How it works

From scan to finished task

Traffalyzer checks your website the way an SEO would, sorts the findings by impact and measures whether your changes made a difference.

  1. 01

    Check your website

    Enter your URL and the crawler checks technology, content and AI visibility against 30+ criteria. With Pro it then runs automatically on your schedule.

  2. 02

    Get a growth plan

    Instead of an error list you get a plan: what first, why, and what it's worth. With instructions and AI help for every step.

  3. 03

    Measure the impact

    Connect Search Console and Analytics. Traffalyzer checks whether your change is live and shows what it did for clicks and enquiries.

Keywords

These keywords are just short of page one

Traffalyzer reads your own Search Console the way an SEO would: it shows what actually went up or down, strips out brand searches and bots, and tells you which keyword to work on this week.

example-bakery.comExample with made-up numbers

Almost on page one

14 keywords are almost on page one

about 230 extra clicks a month if they reach the top 3

Biggest lever: “buy sourdough bread” (position 6)

Estimated from the typical click-through rate at position 3.

Non-brandTop 3Positions 4–15
Top keywords excluding brand searches
KeywordClicksAvg. position
bakery near me2122.1
spelt rolls recipe964.8
gluten free bread548.4
order bread online4111.3
buy sourdough bread386.2

Winners

  • spelt rolls recipe+31 clicks
  • buy sourdough bread+18 clicks

Losers

  • order christmas stollenSeasonal-64 clicks

    It dipped the same way at this time last year.

  • bread roll delivery-12 clicks

Only real movement, no noise.

Every week, your weekly letter includes one concrete keyword task. For free you see your top 20 keywords and 3 months of history; Pro gives you up to 1,000 keywords and 16 months.

Check your website for free

Page goals

Every page needs a next step

A guide that ends in nothing is expensive traffic walking back out. Traffalyzer checks every single page for whether it leads anywhere at all — a form, a call, a booking, a purchase, a video, or at least a clean handover to the right page.

Example website, real analysis

15 of 31 pages lead somewhere

16 pages end in nothing.

48%

Goal rate

Contact form7Call2Link to a goal page6no goal16

A pattern, not a one-off

In the /blog branch, 12 of 12 pages have no goal. That is almost always the template rather than the single page — one change fixes them all.

Dead ends with an audience

/blog/grants-2026

2026 grants explained

no goal340 clicks · 4,760 impressions

A guide that ends without a handover.

Add a closing block that leads to the matching service: “Rather not do this yourself? Here is how we handle it.”

/blog/is-solar-thermal-worth-it

Is solar thermal worth it?

no goal240 clicks · 3,360 impressions

A guide that ends without a handover.

Add a closing block that leads to the matching service: “Rather not do this yourself? Here is how we handle it.”

Contact links in the footer do not count: what sits on every page is not that page's goal. Imprint, thank-you pages and archives are left out. What remains is the list you can actually act on.

Check your website for free

Site map

See your website the way Google does

Every page a bubble, every internal link a connection. Big bubbles get lots of links, small ones barely any — and the pages nobody links to stand out immediately.

Example site
/blog/services/work/areasHome/contact

Internal linking is the one ranking lever that is entirely yours: no backlinks to buy, no agency, no waiting. The scan draws your map, names the weak spots and turns each one into a concrete task.

See your own map for free

Features

Everything an SEO would check. In one tool.

No tiers, and no features nobody uses.

Technology, content and AI visibility in one scan

30+ checks across up to 2,000 pages: speed, indexing, structure, internal links, and whether ChatGPT, Claude and Perplexity may read your content.

  • Core Web Vitals
  • Broken Links
  • Canonical
  • Hreflang
  • Schema.org
  • robots.txt
  • llms.txt
  • AI-Crawler

Verified fixes

Mark a task as done and Traffalyzer checks whether the change is actually live.

Reports and alerts

A weekly email letter and an alert when something important changes noticeably.

For agencies

As many domains as you like, each with its own integrations, reports and report recipients.

10 client domains = €50/month excl. VAT

AI assistant

Ask in plain language, for example why a page is losing visitors. The answer is based on your own data.

Integrations

Search Console, Analytics and your CMS provide the data your plan is built from.

All integrations
  • Search Console
  • GA4
  • Plausible
  • Fathom
  • Matomo
  • Drupal
  • WordPress
  • MCP

AI assistants (MCP)

Your SEO data straight into Claude, Cursor, VS Code or ChatGPT

Analysis tool and actual work usually sit in two different windows. Over MCP, the assistant you already work with gets access to your projects — it reads your numbers and ticks off completed measures itself.

Sentences that work right away

  • ›Go through my projects and tell me what's most urgent.
  • ›Which queries get impressions but barely any clicks?
  • ›I've added the missing alt texts — tick the task off.

One address for all of them

https://traffalyzer.com/api/mcp
  • ·Claude Code: claude mcp add --transport http traffalyzer [URL]
  • ·claude.ai and Claude Desktop: Settings → Connectors
  • ·Cursor: an entry in ~/.cursor/mcp.json
  • ·VS Code with Copilot: .vscode/mcp.json with "type": "http"
  • ·ChatGPT: as a connector in developer mode (not in Deep Research)

Signing in always runs through your Traffalyzer login in the browser. No API key, no token to copy.

Ask

A single call answers where to start across all your projects — instead of going through each one.

Act

The assistant sees the affected pages and the reasoning, and can make the change right there in your code.

Close the loop

What's done goes back to the dashboard. Effect tracking keeps running without you opening it.

An assistant sees only your own projects; every access goes through an ownership check. Sign-in hangs on your login and can be withdrawn any time. 200 calls a day are free, 2,000 on a paid account.

How it works in detail

Pricing

€5 per domain. No tiers, no lock-in.

The same price for every domain, with a 7-day trial. Cancel monthly, no setup fee.

Free

€0

To look around, no payment details

  • Scores for technical SEO, on-page and AI visibility
  • Your top 20 keywords with 3 months of history
  • AI assistant: 20 questions per day
  • No credit card needed
Check for free

Pro

7-day free trial
€5per domain/month excl. VAT

Everything you need for serious SEO growth

For businesses, self-employed professionals and organisations only. All prices excl. VAT.

  • Full scan weekly, every two weeks or monthly (up to 2,000 pages), plus a daily check of your homepage and most-visited pages
  • Full SEO audit (30+ metrics)
  • Optimization suggestions for every crawled page
  • Google Analytics 4 & Search Console integration
  • Up to 1,000 keywords with 16 months of history, winners and losers, and the full list of keywords almost on page one
  • Plausible / Fathom integration
  • AI assistant: up to 200 questions per day
  • Weekly email reports & smart alerts
  • Quests and weekly goals

For agencies

The price is per domain. You only pay for the websites you actually look after.

10 domains = €50/month excl. VAT

Nikolai Fischer

Founder, Dortmund

I've been building websites with my agency Kommune3 since 2007. Traffalyzer is how I work in those projects, packaged as a tool.

Who's behind Traffalyzer

7-day free trial · Cancel monthly · Prices excl. VAT · For businesses only

FAQ

Frequently asked questions

What people most want to know before getting started.

What does Traffalyzer cost, and what's the catch?

Traffalyzer costs €5 per domain per month excl. VAT and is for businesses, self-employed professionals and organisations only. Signing up and scanning needs no credit card; the 7-day free trial asks for a payment method, you're only charged afterwards, and the subscription can be cancelled monthly. There is no catch: we deliberately skip bloated features almost nobody uses and pass the savings on.

Do I need technical SEO knowledge to use Traffalyzer?

No. You enter your URL and get concrete actions in plain language — each with the reason it matters and how to implement it. An AI assistant also answers questions like “How do I get more traffic?” directly from your own data.

How quickly will I see results?

The first scan takes about ten seconds — no account needed. Technical fixes like load time or missing meta tags often take effect within a few days once Google recrawls. Content and ranking effects typically take a few weeks.

What is the AI visibility check (GEO)?

GEO stands for Generative Engine Optimization. Traffalyzer checks whether AI crawlers like GPTBot, ClaudeBot and PerplexityBot are allowed to read your site, whether an llms.txt exists and how citable your content is — so you show up not only on Google but also in answers from ChatGPT and Perplexity.

Read more: Getting found in ChatGPT: appearing as a source
Which metrics does Traffalyzer analyze?

More than 30 metrics: Core Web Vitals, PageSpeed, SSL, sitemap, robots.txt, canonical and hreflang tags, structured data and broken links. Connect Google Analytics 4 and Search Console and you add user behavior, bounce rate, engagement time and organic rankings.

Read more: Analyzing user behavior: what the data hides
Is a high bounce rate a bad sign?

Not necessarily. On a guide or contact page a high bounce rate often means visitors found exactly what they were looking for. What matters is the page type and whether users bounce back to search afterwards (pogo-sticking). Traffalyzer segments this for you.

Read more: Understanding bounce rate: when a high one is fine
Can I manage multiple domains or client projects?

Yes. You can add any number of domains, each with its own integrations, badges, scores and weekly reports. The €5 price applies per domain per month excl. VAT, for businesses only — ideal for agencies and freelancers juggling several projects.

What happens to my data?

We are based in Dortmund, Germany. Our database is located in a data centre in London, for which an EU adequacy decision applies. You don't need to request a data processing agreement separately, it is part of our terms. We only connect data sources such as Search Console or Analytics with your approval and read-only, and you can disconnect them at any time. The first analysis needs no account. Which service providers we use and when we delete what is set out in full in the privacy policy.

Can I exclude individual pages from the scan?

Yes, via your website's robots.txt. Our crawler identifies itself as Traffalyzer and respects whatever you block for it there, without changing anything for Google. Rules for all bots apply as well. The details are on the crawler page at traffalyzer.com/bot.

Is there a module for my CMS?

For Drupal and WordPress yes: module and plugin bring findings, search queries and the growth plan right into the admin area and tell Traffalyzer which pages exist. The Drupal module lives at drupal.org/project/traffalyzer, the WordPress plugin at wordpress.org/plugins/traffalyzer — in WordPress you find it under Plugins → Add Plugin by searching for “Traffalyzer”. Any other system can be connected through the REST API, with one key per domain. The integrations page has the overview.

Knowledge

Understand first, then optimize

Pieces about what sits behind the numbers. Written for people who would rather not pay an SEO agency.

Analyzing user behavior: what the data hides

Analytics records events, not intentions. How to reconstruct behavior from traces anyway, and why site-wide averages get in the way.

6 minute read

Finding SEO problems: the order matters more than the list

Audit tools sort by what they can count reliably. The real work is not finding things, it is putting them in order.

6 minute read

Understanding bounce rate: when a high one is fine

Bounce rate is not a verdict on a page. It only means something once you know what that page was supposed to do.

8 minute read

Increasing website traffic: four levers and their cost

Most sites reach for the most expensive lever first. The largest gain sits with pages that already rank, just not high enough.

10 minute read

Reading GA4: the four reports that actually say something

GA4 buries the useful part under cards and tiles. Four reports are enough once you know the question each one answers.

5 minute read

Setting up conversion tracking: the forgotten event

Between an event and a conversion sits one checkbox that decides half the value. How to measure what earns you money, not what is easy to count.

4 minute read

Setting up Google Search Console: the first report

Search Console is the only tool that shows you what Google actually does with your site. And it costs nothing.

17 minute read

Improving Core Web Vitals: LCP, CLS and INP explained

Core Web Vitals sound like engineering and are four fifths an oversized image at the top. Where to measure and what to touch first.

5 minute read
See all topics

Topics at a glance

SEO and user-behavior analysis from the ground up

Good optimization doesn't start with a tool — it starts with understanding. If you want to analyze user behavior, you first need to know where visitors hesitate, drop off, or never arrive in the first place. That's what an honest SEO analysis is about: not long audit checklists, but the few patterns on your site that actually cost you revenue.

The second step is the technical side. We show you how to find SEO problems before they drag down your rankings, why a high bounce rate is rarely the problem itself but usually just its symptom, and how the right reports in Google Search Console reveal which search terms Google already shows you for.

And finally, the payoff: only when content, technology, and user flow line up can you grow your traffic sustainably — not just on Google, but increasingly wherever answers are formed today. Making sure you get found in ChatGPT and other AI systems is now as much a part of the analysis as classic search engine optimization — and whether your facts are picked up cleanly there also depends on how you mark up structured data for AI answers.

The deeper you dig, the more specific the questions get. Why GA4 no longer shows the old session duration, what to do when a conversion doesn't show up in GA4, how to improve the LCP of your most important page, and how an llms.txt makes your content visible to AI systems — details like these ultimately decide whether an analysis turns into measurable impact.

How is your website doing?

The first check takes ten seconds and costs nothing.